The AI influencer marketing platform for consumer goods brands.
Find creators, run campaigns, and track performance, all from one platform built for consumer goods brands.
500+ brands and 100+ agencies love CultureX ❤️
Consumer goods creators are still being picked by scrolling and gut feel
Consumer goods buyers act on demonstrations, reviews and everyday use from creators they follow, which makes the creator choice the highest-stakes call in the campaign. Most teams still make it from feeds and follower counts, with no way to check whether the engagement is real before the budget moves.
- Hashtag scrolling
- Manual campaign tracking
- Updating spreadsheets
- Waiting for screenshots
Vet every consumer goods creator with data before a budget moves
Search 400M+ profiles by consumer goods niche and audience, check authenticity and fake follower percentage on every shortlisted profile, and track campaign content automatically once it goes live.
- Search with AI
- Built in outreach
- Automated tracking
- Lookalike matching
4 suites, 1 platform
The one social marketing platform consumer goods brands need to run every campaign intelligently
Discover and manage creators, track your brand's social performance, benchmark competitors, and build a community of advocates around your products.
Find the right consumer goods creators, then act on it immediately
Find the right creators from a pool of 400M for every launch by checking their audience, credibility, previous brand partnerships and expected campaign results before you book them.
- Check audience fit, authenticity and fake follower percentage
- Get expected CPE, CPV and performance
- Spot unique reach and audience overlap across your shortlist
- Check previous consumer goods brand partnerships
Get a clear view of how your consumer goods brand performs on social
Track profile growth, audience quality and content performance across launches and always-on campaigns.
- Compare followers, engagement and post performance
- See which posts, topics and publishing times drive results
- Track audience credibility and changes in follower quality
- Measure progress against the goals you've set
Turn competitor launches into better launch strategy
Benchmark your brand against competing consumer goods brands, see which creators and content formats drive their launches, and read how audiences respond through comments.
- Identify the influencers your competitors work with
- Benchmark your brand against competitor accounts
- See the top performing content in the consumer goods category
- Analyse audience sentiment on competitor launches
Turn loyal customers and past creators into a community of advocates
Give the creators and customers who already love your products a branded place to join, keep their profiles in one dashboard, and activate the right members when the next launch brief lands.
- Create a branded community for your brand
- Invite your creators and customers to register and share their profiles
- Find relevant members without starting discovery again
- Manage community members from one dashboard
A closer look at brand monitoring in a competitive category
Brands and agencies share how they use CultureX to make campaign decisions, manage the work and understand performance.
SupertailsSaralita NairAssistant Brand Manager, SupertailsCultureX has given us the ability to monitor our brand and competitors in real-time, allowing us to react faster to market shifts.
Consumer goods influencer marketing FAQs
How do consumer goods brands find the right influencers on CultureX?
Search 400M+ profiles with 35+ filters covering consumer goods niches, audience demographics and engagement quality. Every profile shows who the audience actually is, so you match creators to buyers instead of follower counts.
How do I check if a consumer goods influencer's followers are real?
Every profile carries an authenticity score and a fake follower percentage, with the audience broken into real users, suspicious accounts and mass followers. You see it before you spend, not after.
How does CultureX help during a product launch?
Once launch content goes live, the platform detects each post automatically and tracks engagement and reach in real time, so you can push what’s working while the launch window is open.
Can consumer goods brands track competitor campaigns?
Yes. Monitor competitor accounts, the creators they work with, their top content and the audience response, all over a time period you choose.
How do I measure ROI across different creator tiers?
Campaign reporting tracks ROI and earned media value in real time and compares performance across creators, so you can see which tier earned its fee.
Shortlisting consumer goods creators in CultureX is easy and reliable
Use CultureX to build the shortlist for your next campaign. If your team would like to see the workflow first, request a demo.