The company behind the social marketing intelligence platform
CultureX brings influencer marketing, social performance tracking, competitor and audience intelligence and intelligence, and community management into one platform.
Influencer marketing shouldn't run on guesswork.
For years, influencer marketing has relied on intuition, follower counts, scattered data, and reports built after the work is done.
When CultureX started and launched its influencer marketplace, the focus was on helping brands and agencies find and work with creators.
But as more teams used the platform, it became clear that finding creators was only one part of the problem.
Modern marketing teams also needed to understand how their own social presence was performing, see what competitors were doing, understand audience conversations and build lasting relationships with creators and advocates.
So CultureX expanded beyond influencer marketing, bringing the data and workflows behind these connected activities into one platform.
Today CultureX helps brands and agencies understand what is happening on social and make more informed decisions.
Intelligence for every part of social marketing.
CultureX brings together the data and tools marketers need to understand their audience, make decisions, run campaigns, and measure results.
Creator intelligence
Find and evaluate creators using audience, credibility, demographics, engagement, performance, content, and partnership data. Build shortlists, plan campaigns, manage outreach, and measure creator performance.
Social performance
Track your social accounts across platforms to understand growth, content performance, engagement, audience quality, and progress against your goals.
Social listening
Use sentiment analysis on comments about your brand and competitors to understand audience feedback, purchase intent, and how people are responding.
Competitor intelligence
See how your brand compares with competitors. Analyse their growth, content, audiences, influencer activity, and collaborations to understand what is working in your category.
Communities
Build branded communities of creators and advocates, manage member information in one place, and find relevant people when new opportunities come up.
AI-powered workflows
Use AI across the platform to help with creator discovery, campaign requirements, recommendations, negotiation, content review, sentiment analysis, and social insights.
Trusted by brands and agencies around the world.
- 400M+ creator profiles
- 10+ countries
- 500+ brands & 100+ agencies
Brands on the platform include Mahindra, Nestle, Decathlon, Snapdeal, Acer, and Bajaj Finserv, alongside the agencies whose campaigns appear in our published stories.
Backed by investors who believe in the future of social marketing.
Angel & institutional investors
See what modern social marketing looks like.
Explore CultureX and see how social intelligence can help your team make better decisions, run better campaigns, and understand what drives results.