A closer look at how Mamaearth, SUGAR, and Minimalist got creator marketing right
A free teardown of three beauty creator programmes. See how 5,000+ partnerships were structured, why SUGAR’s posts hold 4-5% engagement while the category sits at 1-3%, and how Minimalist used creators before HUL acquired the business for ₹2,955 crore.
What’s inside the report
1. Mamaearth’s 5,000+ creator partnerships
See the creators in the programme, the engagement and views their collaborations generated, and how performance varied across the work.
02. The strategy behind SUGAR’s 4-5% engagement
Most beauty brands sit at 1-3%. See what SUGAR posts, how often it posts, and the creators and content driving the response.
Minimalist’s creator programme before its ₹2,955 crore HUL acquisition
See how Minimalist worked with creators, what it asked them to do, and the programme choices reflected in its content.
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